Happy Easter (to those who celebrate it).  Let’s remember this time next year to do a massive outdoor egg hunt in Hell’s Kitchen.

When all of this craziness started, Ruth had been chatting to Steven Rudin.  Steven is a psychiatrist and artist who we had featured in the magazine.  Ruth had interviewed him, I’d photographed him. Steven had a calming energy that drew us both in.  Ruth and Steven had been talking about depression – and he had said that in his work as psychiatrist he always advised depressed people to get out of their apartment to buy a pint of milk, just so they could look another human being in the eye.  It resonated then, it resonates now.

Friday was a tough day for me. No reason – lots of good things were going on – but it just was.  We are all facing these ups and downs.  Saturday came around and I’d decided to self-care.  I was going to have a sleep in. I was 28 days into a daily newsletter.  If I wasn’t writing, I was proofing, and adding the daily email sign ups to the database.  I slept in. It was blissful.  9am came around – I started making a cup of coffee… and thought:  “How can we look each other in the eye and say something?”

I recorded a 30 second video with my coffee and sent it to a few people with a short message.  

Here are the 30+ videos that came back (there are triplets, Max von Essen, and Karim Rashid mixed in there).  They were all faces that I remember (and will remember).  Looking at faces is good for the spirit. Feel free to add your video to the W42ST.com/faces.  Record and DM to @W42ST on Instagram or just hit reply here and attach. Remember – W42ST wants to keep Hell’s Kitchen updated, connected and upbeat (so that’s what your video should be!).

We’re all about NOT spreading things around right now. But if you’re enjoying this daily newsletter – if it’s bringing you a little joy in these dark times and helping you feel connected to your neighbors as social distancing becomes the new normal – please tell your friends. They can sign up here and make us stronger together. 


When we last talked to Erol Zeren, it was 2020 BC (Before Covid). He’d just qualified as an air steward and was living his boyhood dream – 30,000 feet above Hell’s Kitchen. Plus, his coffee shop had just been voted a reader favorite in our Best of 2020 awards.  Read Erol’s story at w42st.com.

Maybe dress up and take an Easter Stroll in your apartment? More here…

The New York Public Library has launched a virtual book club. Read here…

Take a virtual walk along a near-deserted 42nd St during lockdown. Stroll here…

Toilet paper? There’s a new kid on the panic buying block… Buy here…

Get set for some stormy weather tomorrow. Shelter here…

Our W42ST October cover artist, Sean Carlson, reminded us the other day how poignant his image was. 

If you want it as your screen saver, to print out to put in your window, or wave at 7pm it’s here to download.


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