It describes itself as a “hybrid fast-casual ghost kitchen created by locals for neighbors” — so let’s offer a neighborly hello to Swift Eats: Hell’s Kitchen! You’ll find the newly opened eatery on 9th Avenue, sandwiched between Vivi Bubble Tea and Dalton’s, in the space previously occupied by Chimichurri Grill that shuttered during the pandemic.

Jeff Kaplow from Swift Eats as the store on 9th Avenue. Photo: Phil O’Brien.

Swift Eats has been created by a pair of New York City natives, Swift Eats Restaurant Group co-owners Jeff Kaplow and Brandon Mohammed. “As a Hell’s Kitchen resident for over 10 years, it is very exciting for me to open a business in a neighborhood that I love for people that I respect,” said Jeff. “As our city reopens, we want to contribute to the rebuilding of New York City business, by bringing much needed jobs and capital to the hospitality and restaurant industry,” added Brandon.  

Under the four headers of Swift Salad, Swift Mezze, Swift Taco and Swift Wings, the Swift Eats menu aims to “promote health conscious meal options available for walk-ins, carry-out, and doorstep delivery via an in-house team.”  Three of the menu concepts are prepared in “ghost kitchens”, with the salad option front of house.

With the environment in mind, the restaurant sources its ingredients from local farmers and vendors whenever possible, recycles excess food waste, and only uses biodegradable packaging. The kitchen is also designed to create a small carbon footprint.

Swift Eats is at 609 9th Avenue. Opening hours are 11am to 10pm and delivery is available between W 23rd and 72nd Streets.

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  1. Owners and food are fantastic!! Delicious, healthy, fresh ingredients—–am planning to go back many times! Chicken tacos and vegan quinoa bowl were superb and plentiful. Wonderful to have such a wholesome (in every sense) business in the ‘hood–thank you, Jeff and Brandon!

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