Look up above the intersection of 11th Avenue and W51st Street in Hell’s Kitchen and you’ll spot a familiar face and his canine buddy smiling down from the billboard. Ron Perlman, best known for roles in Hellboy and Sons of Anarchy, and his beloved rescue dog, Harrington, want to share an important message — “Don’t Buy Dogs.”

Ron Perlman Dog Peta Advert
Ron Perlman’s “Don’t Buy Dogs” advert on 11th Avenue. Photo: Phil O’Brien

The plea, located just around the corner from the De Witt Clinton Dog Run, follows recent reports that the city’s animal shelters are overwhelmed with homeless animals — with some having no room to take in pets brought to them.

Almost 3 million pets are euthanized in shelters every year — about 80 percent of them healthy and ready for a new home — and the “adopt, don’t shop” message has never been more vital, say animal non profits including PETA, who sponsored the billboard.

“Serotonin just courses through me when I’m cuddling with my dogs because it’s pure love,” Perlman says in a video for the campaign. “The level of gratitude and heartwarmingness that has been infused into my life is irreplaceable. And so, don’t buy dogs. There’s no reason to. Adopt. Don’t shop.”

“New York City’s homeless animals are facing a crisis mirrored nationwide: shelter animals are simply not being adopted fast enough,” said Matt Bershadker, ASPCA President & CEO, and Risa Weinstock, Animal Care Centers of NYC President & CEO in a joint statement released at the end of October. “An alarming gap still exists between the number of sheltered animals awaiting new homes and the number of prospective adopters.”

Ron Perlman Dog Peta Advert
Ron Perlman’s “Don’t Buy Dogs” advert on 11th Avenue. Photo: Phil O’Brien

The ASPCA Adoption Center is running at capacity, while ACC shelters are currently 65% over their ideal capacity for dogs and 15% over their ideal capacity for cats. These challenges coincide with a 77% increase in dog population and 30% increase in cat population at ACC compared to last year.

Perlman is part of a growing list of celebrities — including Tom Hardy, John Stamos, Ryan Eggold, Theo Rossi and Cristin Milioti — who have teamed up with PETA to promote adoption.

Join the Conversation


  1. I applaud Ron Perlman for his effort to raise awareness about the importance of adopting, not shopping, for companion animals. The overpopulation crisis facing our animal shelters is overwhelming. By choosing adoption, we can give a deserving animal, often a loving companion for years to come, a chance at a happy, healthy life. Adopt, don’t shop – it’s a simple way to make an important difference. Thank you, Ron, for spreading the message!

  2. Thank you so much Ron for taking up such an important mantle. Adopting a dog is saving a life, plain and simple. Thank you for featuring this W42ST!!

  3. Thanks for highlighting this important issue. It breaks my heart to see so many dogs (and cats ) waiting for a home and there hearing the ridiculous amount of dollars people pay for their “designer” overbred dog 😭

  4. Bravo, Mr. Perlman for taking the lead on this issue. Now if only we could do something about the children who need adopting…..

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