Good morning. Did you get caught in the hailstorm yesterday afternoon? Kinda spectacularly April…

The city will launch a $30 million tourism campaign in June to bring visitors back, New York City Mayor Bill de Blasio announced yesterday. He made the commitment to “NYC Reawakens” at a press conference, alongside Fred Dixon, the boss of NYC & Company and Chef Daniel Boulud. More here…

New Yorker and musical theater lover Michael Kors chose Broadway as the runway to celebrate his fashion house’s 40th anniversary. Earlier in the month, as reported in this newsletter, the fashion brand closed off W45th Street for the evening to parade his fall/winter collection with many of the world’s top models. There’s a fun intro to the show with Broadway stars at Sardi’s.


For over 40 years Zagat has been the definitive restaurant pocket guide for those searching for the best in New York dining — now it’s coming back, but it’s digital and only for Miami! Read more…

What we’ve been reading

Why not volunteer for a NYC Parks cleanup to celebrate Earth Day? (6ftsq)

Golf amenities could swing the deal for New York renters… (New York Post)

What do you think of the Penn Station makeover plans? (amNY)

The pick of NYC’s luxury hotels planning on opening this spring. (Robb Report)

How have you been handling your pandemic drinking? (New York Times)

Freeze Frame

When I saw this Huascar & Co cake, I thought it was for me (yes, today is my 2nd vaccine day — don’t be surprised if there is no daily newsletter tomorrow!). The cake was actually made for a cosmetologist’s birthday — SWEET 💋