Happy Friday. Can you believe that it’s the last day of April?

Whatever your views of Mayor de Blasio, his announcement yesterday that New York could be fully reopened by July 1 was a smart way to get us all thinking of post-pandemic reality.

His rally call of “this is going to be the summer of New York City,” resonated.

From May 1, W42ST will move back towards its lifestyle roots. Less news and politics — more fun, food, and what’s happening. Our mission remains to keep you connected and help you to live your best New York life.

We continue to need your support to know what’s going on in Hell’s Kitchen. You, our readers, are an amazing group of advocates who help to promote this neighborhood that we love. Please continue to hit reply to these emails, tag @W42ST in your social media posts — and please tell your friends about us (including those who will be coming back to visit for the first time in over a year). Let’s spring into the summer.


What we’ve been reading

River Place has opened a lottery for affordable housing on W42nd Street. (6sqft)

Have you hopped on a JOCO bike yet? You might need to be fast! (New York Post)

Pressure mounts on the Governor to restart overnight subway for hospitality workers. (Gothamist)

Folks left Manhattan for … Brooklyn? (Bklyner)

This artist got to photograph the best views in the city by claiming she was a billionaire. (Architectural Digest)


Freeze Frame

Thanks to Lenny for finding this YouTube video of wardrobe professional Billy Hipkins taking us on a tour of the neighborhood. Great to see him advocating to those coming back to New York to come visit Hell’s Kitchen.