
Good morning and happy Thursday. With mid-afternoon temperatures hitting 50 degrees, this is the warmest we will be for the next week. Head out and make the most of the sunshine as we’re in for a mixed bag of weather.
Hell’s Kitchen is a step closer to becoming a sartorial hotspot with the opening of PDL Vintage, a new clothing store run by Patrick Daniel Loughlin that’s set up shop on W49th Street with the support of local mainstay Fine and Dandy. Read more…

SPONSORED POST

Come celebrate our new neighborhood Pilates reformer studio while sipping on a glass of wine and enjoying some tasty bites. Meet some of our instructors, try a free Pilates demo, and book your first session. Friday March 10th 5-8pm at Manhattan Plaza Health Club.
plazapilatesnyc.com
Much-traveled Hell’s Kitchen political activist and residential realtor Paul Devlin knows all about local land issues in the place he calls home. Here’s Paul’s West Side Story…

Freshman Taxi Commissioner David Do has passed the TLC driver’s license exam — and is ready to take New Yorkers for a ride (for free!) to learn about the job. Read more…

What we’ve been reading
Roll up for some cannabis etiquette tips for New York’s streets (and subways). (Leafly)
The conversion of a derelict newsstand to a deliverista hub on the UWS has been rejected by their community board. (West Side Rag)
An aspiration of the American middle class used to be owning a home. Now, even renting a New York apartment feels impossible. (The Guardian)
Parents rally to lift the cap on charter schools in New York. (New York Post)
We can’t believe it’s taken so many years for the New York Times to say “cooooool” — check out the Twitter account that monitors their new words. (New Yorker)
Freeze Frame

Forget catching up with Oscar-nominated movies, pause your binge-watching of Sarah’s “Movies Made in Hell’s Kitchen” list — and watch We Cause Scenes.
The feature-length documentary about Improv Everywhere premiered at SXSW 10 years ago this week. Here’s the movie poster with HK neighbors Cody Lindquist and Charlie Todd in their underwear. The filmmakers are marking the occasion by letting Cody and Charlie release the movie for free on their YouTube channel. In case you missed it in theatres, now is your chance to see it! Settle down to watch here…
Belated happy birthday greetings to Lora Aroyo — and best wishes today to Alex Gruhin.