Lucky Strike has confirmed that it has permanently closed its location under River Place on the corner of W42nd Street and 12th Avenue. It’s another Hell’s Kitchen victim of the pandemic.
“Regrettably, due to the pandemic, the property owners have chosen to go in a different direction at our New York property. We have appreciated the opportunity to serve the Lucky Strike Manhattan community over the years and are in the process of looking for a new location,” said Brandon Thomsen, Senior Director of Marketing at Lucky Strike Entertainment. “We look forward to serving you again soon!”
In July, local fans of the bowling alley hoped the venue would reopen after Eater reported Lucky Strike had secured $10m from Restaurant Revitalization Fund (RRF), However, it appears that money was secured by the parent company that runs another 14 locations around the country. Lucky Strike did not respond to our request for a comment on the RRF money.
The Hell’s Kitchen location opened in 2008 — with some opposition from River Place residents. However, it became popular in the area and was a hang out for celebrities from Justin Bieber to Katie Couric.
Lucky Strike opened its first venue in Hollywood in 2003, setting out its stall from the start as “a magical place to let loose, have fun, and feel great!” In particular, it worked to resonate with “The Dude DNA” — the location even included pieces of the original set design from The Big Lebowski movie.
Dara MacQuillan, Chief Marketing Officer of Silverstein Properties, which owns River Place, told us: “We are sorry that Lucky Strike didn’t work out. We are looking forward to welcoming a new tenant into the space next year.”