Google’s first physical retail store opens to the public this week — and for the tech geeks it’s just a short hop down 9th Avenue. The new store can be found in the former Port Authority building at 15th Street and 9th Avenue, which Google bought in 2010 for $1.9 billion.

The new Google Store in Chelsea is getting ready to open this week. All Photos: Phil O’Brien.

You don’t have to wait long to try the place for yourself – a manager at the Google Store told W42ST they will be opening to the public on Thursday.

Customers will be able to browse and buy an extensive selection of products made by Google, ranging from Pixel phones to Nest products, Fitbit devices to Pixelbooks and more. Or they can shop online at and pick up their orders in store.

There’s a distinct Apple vibe to the place, with “experts on hand to help visitors get the most out of their device, such as troubleshooting an issue, fixing a cracked Pixel screen or helping with installations,” according to Google. “Throughout the store, visitors will be able to experience how our products and services work together in a variety of immersive ways, which we’re excited to share more about when the doors open.”

Masks, hand sanitation and social distancing will be required in the store, with all spaces cleaned multiple times a day. The number of customers inside will be limited to ensure a safe shopping experience, and easy pickup options will also be available. 

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