Broadway will Become a Colorful Kaleidoscope in January

After sending the colorful dog statues back to their kennels. we’re getting another splash of color in the Garment District, just in time to brighten up the grey days of January. The kaleidoscopic art installation is called Prismatica, and from Monday (1/11) it will light up Broadway between 39th and 40th Streets.

Created by Canada-based Creos, who describe themselves as a “leading agency for touring interactive installations,” Prismatica has also appeared in Baltimore, MD, Scottsdale, AZ, and Charlotte, NC, as well as in Canada and Switzerland.

The Creos site has this to say about the artwork: “A modern ice palace. Prismatica turns heads with the countless colorful reflections made by its giant prisms. Visitors can walk among them to see city life in every color of the spectrum, and turn the prisms to make the colors dance. After sunset, the enormous interactive kaleidoscope’s illusory effects reach a crescendo.

“Prismatica is a participatory installation comprising 25 pivoting prisms more than two metres tall. Each one is made of panels covered with a dichroic film that reflects the colours of the rainbow, varying with the light source and viewing angle. Each prism is mounted on a base containing a projector that gives the installation a new dimension after nightfall.”

Sounds awesome! See you there? Prismatica will be in place through 30 January.